Parcelle Wines
NYC Paste-up Ad Campaign
Creative Direction
Project Management
Print Design
Grant Reynolds, the owner of Parcelle Wines, approached me asking for some help in getting the word out about his shop’s new on-demand wine delivery program that he was starting up in NYC.
I contacted Chuck Agency, and hired them to print & install paste-up ads in over 40 locations across Manhattan.
Big credits go to the talented Hogan Birney, Parcelle’s brand designer and illustrator, who provided the artwork, and to the hilarious Dan Carroll, who delivered on some damn funny lines to help sell the new delivery service.
I managed & directed the process, and helped organize the final design production pieces for print.
Chuck Agency actively managed and replaced the paste-ups for 4 weeks, and the overall campaign ran for much longer, as the posters stay up as long as no one pastes over them or rips them off the wall.
We used discount codes to track the effectiveness of the campaign (they no longer are active, sorry). Parcelle saw a great response to the posters and was happy with the kickstart the advertising brought to the shop’s delivery service.
Below are some of the photos of the ads in the wild ↓
Credits
Illustration & Brand: Hogan Birney
Copywriting: Dan Carroll
Ad agency: Chuck Agency
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Parcelle Wine
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