RadProCo
What do you get when you take two totally professional and/or extreme guys & give them a joke that gets taken just far enough?
You get the Radical Professional Company Level One Pro Chin Strap Hat™ — that’s what.
This is a story of a radically extreme straight-to-market, patentless™, professional gear-head piece of headgear designed, built, and manufactured with the specific goal of absolutely blowing your mind off while simultaneously keeping your hat on.
A tubular custom brand was created, a professional studio photoshoot with Greg Mionske happened, an excitingly unsuccessful Kickstarter campaign occurred, and a phat stack of over-the-top marketing & packaging materials were produced.
PHOTOSHOOT HIGHLIGHTS
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RadProCo’s journey was documented (unsurprisingly) exactly twice in two very important web publications
To ensure no one could possibly miss a single detail, we made sure to over-sell the entire head covering from brim to tip-top top tip.
We were also fully aware that we were disrupting the hat-retention market, so we really needed to clarify the practically unlimited situations in which our target market was about to take part in.
Speaking of target market, we created super impressive advertisements to help sell the product its fullest potential(s)
We also put together some hang tags and a sick illustration to accompany our outstanding product
Under the influence
Last, but not lastest, our influencer game was nearly as strong as the hat straps themselves.
“The only problem with their soft (yet uproarious) sell is that the video is getting high praise and attention, but the Kickstarter itself is lagging. Well, that and perhaps the risk of unsightly tanlines on the face from the strap.
But Gooding has a response to the latter. “I think tan lines would look great, because it’s face-slimming,” Gooding said. “You get that line, it just makes your jaw line look that much more enhanced.”
— Martha Ostergar, about Marsh Gooding, about the RadProCo Strap Hat, on KSL.com
Credits
Photography: Greg Mionske
Co-RadPro: Marsh Gooding
Profluencers: Allison Vagnini, Matthew Kennedy, Skyler Long
Kickstarter link
This is the link
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