A local’s resource for all things Jersey City
Finally Home
Brand Identity
Print & Digital Collateral
Consulting
Keren is a local entrepreneur with some serious photography chops, among a plethora of other skills related to capturing a community at its finest. Her and I met at a coworking space in downtown Jersey City and she asked me for some assistance with building a visual identity for her new brand.
Keren’s initial goal was to create a platform that highlights the many pillars that make Jersey City the place it is, from restaurants & shop recommendations to stories of community members & local makers.
We collaborated on creating an identity that was simple to comprehend immediately, but was flexible enough to evolve and grow with the business. We opted for a simple custom type-based solution with the addition of a bar overtop to represent a roof overhead.
This ‘roof’ can be used to house the whole wordmark itself, over top of the icon, or act as brand placements in other places like Instagram.
Keren frequently updates me on the ever-growing list of places the Finally Home brand has made it into. Along with her beautiful local guidebooks (she alone took all of the photos), the website now includes a proprietary neighborhood map with curated recommendations.
I’m very proud to be a part of Finally Home, and I’m genuinely excited to see what Keren does next with it.
Credits
Photography: Keren Vered
Book design: Mackie Centeno
Visit & shop
finallyhomejc.com
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